Io Faccio Film (I Make Movies) Campaign – Spot Dog Trainer – Massimo Perla

May 2, 2024

IO FACCIO FILM is an extraordinary campaign created to support and enhance the professionalism of Italian cinema and seventh art enthusiasts. It was created through the collaboration of ANICA (Associazione Nazionale Industrie Cinematografiche Audiovisive e Multimediali), FAPAV (Federazione per la Tutela delle Industrie dei Contenuti Audiovisivi e Multimediali), MPA (Motion Picture Association EMEA) and UNIVIDEO (Editoria Audiovisiva Media Digitali e Online)

Through a series of video spots directed by the director Marco Spagnoli, IO FACCIO FILM gives voice and space to the protagonists who make the magic of the big screen possible, workers who are less known to the eyes of the general public, but whose contribution to the making of a film is fundamental to transform the experience of the set into cinema.

Massimo Perla has over 700 films to his credit in which he has worked as a dog trainer. In this spot he talks about the fortune of being able to do a job where professionalism is also play and fun.

This campaign was launched in October 2016.