Interview with Wincie Knight – Cannes Film Festival 2024

We recently had the opportunity to sit down with Wincie Knight, Senior Vice President of Global Inclusion and International Markets at Paramount Global, to delve into the critical role that inclusive movie production plays in shaping societal narratives. In our conversation, Wincie emphasized Paramount’s commitment to being a responsible force in the media industry, one that not only entertains but also reflects the diverse society we live in.

Wincie highlighted the five pillars of global inclusion that drive Paramount’s approach: leadership engagement, content diversification, employee engagement, workplace initiatives, and community linkages. These pillars underscore the company’s holistic strategy to foster inclusion both on and off the screen. From the top levels of leadership down to every employee, there’s a collective responsibility to ensure that the content produced resonates with and represents a wide spectrum of voices.

As Wincie explained, Paramount is acutely aware of its duty to combat bias and hate through the stories it tells. In today’s complex geopolitical landscape, the media has a profound influence on public perception, making it essential for content creators to be mindful of the narratives they put forth. Wincie spoke passionately about the importance of bringing in diverse voices—thought leaders, change-makers, and those who can offer fresh perspectives—into the creative process. This approach is crucial not only for making inclusion part of Paramount’s everyday operations but also for ensuring that their content remains relevant and meaningful to audiences worldwide. By staying attuned to these shifts, Paramount can continue to produce content that not only entertains but also educates and inspires, fostering a more inclusive and empathetic media landscape.