Since the inception of the very first motion picture more than a century ago, the film and television industry continues to be at the forefront of innovation. It’s hard to imagine a time when the sight of a silent moving train on a movie screen could send audience members diving for cover– but that’s only further proof that cinema has championed some of the most awe-inspiring technologies in visual arts.


From 3D and 4D to IMAX and CGI, the world of cinema has remained ceaselessly dedicated to technological advances throughout time. With the proliferation of digital platforms, tech solutions, and computer-based discoveries in the fields of special effects and filming, the innovations that lie ahead are certainly no less thrilling than those of the last 100+ years.

Where To Watch

The Internet is a huge opportunity that the film industry has embraced since day one.  We are committed to the production of innovative, professional and top quality films for audiences across Europe. There are now more than 3,000 on-demand audiovisual services available across Europe.

To find out where you can watch your favourite films and TV shows across Europe safely, check out the Creativity Works! Access page with all the information you need on the highest quality legal content.

Environmentally Sustainable Practices

One of the biggest innovations in the film and TV industry has been in the realm of sustainable practices. Film studios have begun swapping high energy-consuming filming practices for more environmentally friendly options. Disney’s Moana set sail on a conservation expedition to bring their film to Samoa and inspire communities to protect the ocean on which they depend. You can read more about their efforts here.

Studios are now investing in low-energy alternatives in filmmaking on set, whether through natural gas micro-turbines, solar power installations, or cutting back on the use of resources like electricity, fuel, and water. Check out the MPA Environmental Fact Sheet for more information here.

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